Development of a Prototype for mobile application with detailed analytics.
BA Geo Company has been working in the field of creating prototypes for mobile applications for over 3 years.
We believe that prototyping is one of the most crucial stages in mobile app development. In addition to the design and UI/UX stages, it requires in-depth analysis of the company's business goals, marketing strategy, user behavior, and the needs of the target audience.
This is essential for ensuring that the mobile application becomes valuable for customers and generates revenue.
In addition, having a prototype significantly accelerates and streamlines the development process, enabling developers and designers to work with predefined concepts and prepared elements.
"With a prototype, the mobile application is produced faster and at a significantly lower cost."
It is also crucial that prototyping helps gather early feedback from users and interested stakeholders during the testing phase, preventing misunderstandings and incorrect interpretations of requirements when using the mobile application.
Key stages of prototype creating
• Analysis and definition of requirements:
- Defining the goals and functionality of the application.
- Studying the target audience and their needs.
- Analyzing competitors and similar applications.
- Writing User Stories to describe the application's features.
- Functional analysis and description.
• Architecture:
- Development of the application architecture.
- Definition of functional modules.
- Creation of User Flow.
- Creation of user interface layouts (Wireframes).
• UI Design
- Development of the visual concept of the mobile application.
- Design creation.
- Creation of a library of components.
- Animation.
- Interactive Prototype.
Prototype is analytical work, not just the development of a beautiful design.
BA Geo is a team of business analysts and UA/UX designers that allows for the analysis of all aspects of the client's business, including marketing and target audience.
We professionally gather requirements from stakeholders, describe them in detail, and only then proceed to create layouts of client behavior when using the application and develop a prototype.
The goal is to obtain Prototype documentation, based on which any development company can code already prepared and described functions, documented in a way that is understandable to IT developers.
The beginning of prototype creation is, as it should be, an understanding of the goals of this project and its description.
Here are several key questions for the interview with the client, where we need to obtain open answers to understand their needs, expectations, and project requirements to the App:
• What is the main goal of your application? What problems does it aim to solve?
• Who is your target audience? What are their characteristics?
• What specific features do you want to see in the application?
• Which functionalities are crucial to you, and which ones could be added in future updates?
• How do you envision the design of your application? Do you have any specific design requirements?
• How would you like users to interact with your application?
• For which platforms (iOS, Android) do you plan to develop the application?
• What device compatibility do you require?
• What security and confidentiality requirements do you have?
• Is user authentication needed, and how would you like to implement it?
• How will you measure the success of the application? What key metrics do you want to consider?
• Do you have plans for future updates and expansions?
And many other questions.
Such interviews are conducted with all major project stakeholders.
Analysis of the target audience for creating a prototype
An essential stage in creating a mobile application is conducting an analysis of the target audience.
This analysis helps understand how best to meet their needs through the features of the mobile application.
Here are several points that are typically included in the analysis of the target audience:
• What age groups constitute the target audience?
• Are there differences in interests between men and women?
• Where are your users physically located?
• Is there a difference between geographic regions?
• What educational level do your users have?
• What economic opportunities exist within your target audience?
• What devices and operating systems do they use (Android, iOS)?
• What primary issues or needs do users from the target audience have?
• What additional features or capabilities might interest your audience?
• How often do they use similar applications?
• What purchases/services might they engage with through the application?
• What values and interests define the lifestyle of your audience?
• How do they feel about new technologies and innovations?
• Which applications of competitors do your audience use?
• What do users like or dislike in other applications?
Analyzing these aspects allows for creating a more accurate image of the ideal application user and adapting the functionality and design of the application to meet their needs and expectations.
User Stories for describing all application features
User Stories for mobile application development are a primary task for a business analyst to describe all the features that the mobile application should include to satisfy the requirements, needs, and expectations of stakeholders and the target audience.
They are typically presented in the format:
"As a [user type], I want to [action] in order to [goal]."
Examples for different types of applications:
User-Buyer:
- As a buyer, I want to be able to add items to the cart to conveniently select and purchase them together.
- As a buyer, I want to receive notifications about discounts and promotions to make advantageous purchases.
User-Traveler:
- As a traveler, I want the ability to view a map and receive information about popular places within a 5 km radius.
- As a traveler, I want to see recommendations for places to visit, considering my previous preferences.
User-Athlete:
- As an athlete, I want to keep a training journal to track my progress.
- As an athlete, I want to receive reminders about workouts and plans for the next week.
After describing these features, they will form the basis for the app's navigation structure and screens.
But before creating App screens, it is essential to clearly outline user behavior through User Flow.
USER FLOW is a scenario of user behavior.
It is a sequence of actions and transitions that a user performs while interacting with the application to achieve a specific goal or complete a particular task.
An optimal and user-friendly User Flow helps users navigate the app easily and achieve their goals.
Here are some steps for creating User Flow for a mobile application:
1. Define what exactly you want to achieve through the application.
2. Describe the main characteristics of your target user.
3. Consider different scenarios of user interaction with the application.
4. Identify key functions and tasks that users can perform.
5. Create a flowchart that illustrates all possible transitions between the screens of the application.
6. Define the main screens and their interactions.
7. For each screen, specify the specific task or information the user can obtain or input.
8. Make the screens logical and sequential to simplify navigation.
9. Consider how the user will move between screens and the logic of navigation.
10. Determine how users enter the application (entry points) and how they exit (exit points).
11. Provide a convenient exit for users.
12. Ensure logical pathways for recovering from error situations.
13. Test the created User Flow on real users or conduct usability testing.
This can be represented in various formats, with the most common being something like this: [Illustration not provided].
UI/UX Design for a Mobile Application
The UI/UX design of a mobile application should be crafted to provide users with a pleasant, efficient, and intuitive interaction experience with the product.
This involves developing an aesthetic interface that is easy to understand and user-friendly (UI), as well as creating a delightful and positive user experience (UX).
Here are a few key principles to consider when developing UI/UX design:
1. Make the application as simple and understandable as possible for a wide range of users.
2. Minimize the number of steps to perform essential tasks.
3. Create intuitive control elements that users can easily understand and use.
4. Place functions and elements logically for seamless interaction.
5. Provide clear feedback to users on their actions and use notifications for important messages.
These principles contribute to the overall goal of enhancing the user experience and making the mobile application user-friendly and effective.
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• Ensure a simple and intuitive interaction for users with varying skill levels.
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• Set tasks that are clear and easy to accomplish.
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• Consider the specific features of platforms (iOS, Android).
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• Provide adaptability to different screen sizes and compatibility with various devices.
These points, along with many others, must be taken into account in the prototype of a mobile application to make it beneficial for the company and its customers, user-friendly, stand out among competitors, and generate additional revenue.
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